One of the partial inspirations for Jay-Z to write the song was hearing Auto-Tune being used in an advertisement for fast-food chain. Auto tuned songs meaning. Jay-Z himself stated that the point of the song was to 'draw a line in the sand', saying that while he appreciated the use of the Auto-Tune by artists with an ear for like and, far too many people had jumped onto the technology and were using it as a crutch. It made him feel that what was once a trend had become a gimmick. The title is also a reference to the medical term 'D.O.A.' They then removed all the songs that contained Auto-Tune from The Blueprint 3 to further their point.
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